Empowering Managers to Laser-focus on ​Maximizing Investment Returns & Growing the Business​

Through A FULLY comprehensive, INTEGRATED & ORCHESTRATED SUITE OF NON-INVESTMENT SOLUTIONS TO ​DESIGN, BUILD, RUN & SCALE YOUR FIRM

ParadymE SOS

Paradyme is an innovative suite of fully integrated non-investment solutions to design, build, run & scale Wealth & Asset Managers and Advisory firms in Dubai International Financial Centre (DIFC), Dubai, UAE.

Paradyme provides firms with all the benefits of an insourced Chief Operating and Financial Officer and supporting non-investment Team, without the excessive overheads and administration of building and managing an in-house team, or selecting, assessing and managing an array of different service providers.

Leveraging our global expertise, local insight, and extensive professional networks, we have developed a solution to provide wealth, asset & advisory managers with a streamlined and scalable solution that minimizes the costly and resource-heavy setup & operating costs.

Our mission is simple: to provide comprehensive, integrated solutions that empower our clients to focus on value creation while we manage the complexities of their operational needs. Through value innovation and operational excellence, we are creating the “blue ocean” of opportunities in a crowded sea of red, paving the way for Asset Managers to achieve unparalleled success.

Ken Ginsburg brings decades of experience as a Chief Operating Officer and Chief Financial Officer, with expertise spanning multiple financial regulated jurisdictions, including the US, UK, and UAE (7 years within the DIFC).

Throughout his career, Ken has demonstrated a proven ability to design, build, reengineer, and scale integrated systems and controls across diverse strategies, asset classes, and security types.​​

This extensive Front-to-Back knowledge of the Asset Management industry forms the foundation of Blue Ocean’s comprehensive, integrated, and orchestrated non-investment platform.​

Having been a consumer of Asset Management services himself, Ken understands the unique challenges asset managers, wealth managers, and fund managers face. This perspective sets him apart from the typical service provider, allowing him to deliver tailored solutions designed to meet the specific needs of those he now seeks to serve.

Replicating over 35 Years of Global Experience.​

Value innovation

Blue Ocean Strategy​

The name Paradyme SOS was inspired by the principles of Blue Ocean Strategy, which focus on creating new, uncontested market spaces rather than competing in existing ones. The cornerstone of Paradyme SOS Strategy is 'Value Innovation'. A Blue Ocean emerges when a company achieves value innovation, creating value simultaneously for both the Manager and Blue Ocean.​

This innovation must create value while simultaneously reducing or eliminating features or services less valued by the current or future market.​

Red Oceans represent service providers that then try to outperform their rivals to grab a greater share of existing demand. Products become commodities, leading to cutthroat or ‘bloody’ competition.​

Blue Ocean Shift​

To successfully shift from red oceans of bloody competition to blue oceans of new market opportunities depends on three key components: having the right perspective, a clear roadmap with market-creating tools, and building confidence across teams and stakeholders at every level to drive and own the process.

© Chan Kim & Renée Mauborgne - Blue Ocean Shift

Blue Ocean Shifts

  • “An individual's most valuable assets are the knowledge they possess and the strength of their professional network.”​​

    • Global & Local Experience with a practical & proven track record across all non-investment functions supporting CIO, PMs, analyst, sales, trading.​

    • Identifying and mitigating business and operational risks to maintain regulatory compliance and fulfill fiduciary responsibilities.​

    • Partnering with service providers and technology experts with industry experience and local domain knowledge.​

    • Eliminate administrative burden by integrating, managing & orchestrating multiple service providers in addition to day-to-day operations.​

    • Managing operational cost with building cost-effective, right-sized & scalable infrastructure.

  • “It’s important to ensure a firm can simultaneously manage day-to-day operations, continuously re-engineer processes, and be prepared to build new capabilities”

    • Fulfilling Regulatory & Fiduciary Responsibilities: Implementing robust systems and controls to ensure business operations don’t detract from alpha generation by;

      • Reducing Operational & Business Risk​

      • Increasing Productivity & Reducing Key Person Risk

      • Defining & Documenting the four W's​

        • Who: Roles & Responsibilities​

        • What: Operating Manuals ​

        • When: Deadline & Time Management​

        • Why: Policies & Procedures​

      • Having a Trust but Verify Methodology

  • “Our people are the foundation of everything we deliver. It's not just about making people accountable. Everyone also needs to be empowered and have authority, delivering teamwork and operational excellence”

    • Communication & Collaboration across & between departments, service providers & clients to proactively solve challenges and increase productivity & efficiencies

    • Multi-Dimensional skill sets within and between functional areas to efficiently manage multiple priorities and adapt to shifting demands

    • Entrepreneurial mindset to take initiative & think creatively, driving innovation and meeting client requirements.​

      • Three A's​

        • Autonomy: Enhance responsiveness​

        • Authority: Empower decision-making ​

        • Accountability: Encourage ownership

  • "Any successful firm must share a common set of values, aligned to its client’s interest"

    • Responsive – we have our client’s sense of urgency in our DNA​

    • Results– we roll up our sleeves to get the job done​

    • Accessible – we understand our client’s needs don’t fit into a set timeframe​

    • Inquisitive – we continuously search for ways to serve the client better​

    • Integrity – we value trust and transparency, with each other and our clients

Current Red Ocean of Complexity: Running a Regulated Entity​

Establishing a regulated entity within the DIFC under the DFSA is more than just incorporating and getting regulatory authorizations. Once licensed, firms then need to focus on building and running daily operations while ensuring ongoing compliance through efficient infrastructure, and seamless execution across all non-investment functions.

typical options:

Asset managers, wealth managers and advsory firms typically have two options for managing their non-investment functions and fulfilling their fiduciary & regulatory responsibilities:

  1. Insourcing – Requires hiring, relocating, training, and managing specialized teams across compliance, finance, HR, IT, cybersecurity, and operations, plus a Chief Operating Officer and Non-Executive Directors to oversee these functions. Firms must also define policies, implement technology, and ensure regulatory compliance, increasing costs and burdening senior leadership, diverting focus from core investment activities.

  2. Partial Outsourcing – Reduces internal workload but creates fragmented operations, inefficiencies, and compliance risks due to poor coordination among multiple service providers. Firms must assess what to outsource, select and manage vendors, establish SLAs, and oversee both internal teams and external providers, often mediating conflicting priorities instead of eliminating complexity

What if there was a third Option?

Paradyme’s Fully comprehensive, integrated & Orchestrated Platform

Designed to manage every aspect of your REGULATED firm's non-investment activity, Empowering Managers to Laser-focus on Maximizing Investment Returns & Growing the Business.

Instead of navigating the red ocean of complexity, cost, and inefficiency, what if there were a single, institutional-grade solution that seamlessly integrates all non-investment functions into one comprehensive, orchestrated platform?

Paradyme eliminates fragmentation by providing a full turnkey solution for regulated entities in the DIFC. With a single point of accountability, firms gain access to a highly experienced team that manages compliance, operations, finance, technology, HR, and more—allowing CEOs to focus on growth and value creation rather than back-office burdens.

In a sea of competition, we provide clarity, efficiency, and operational excellence—helping firms shift from the red ocean of complexity into a blue ocean of opportunity.

making THE COMPLEX…SIMPLE

Closer look at The Paradyme Shift

“It is important to ensure a firm can simultaneously manage day-to-day operations, continuously re-engineer processes, and always be prepared to build new capabilities or handle unforeseen challenges”

The Paradyme Shift: “Bringing it all together”

    • Incorporation & Regulatory Authorization

    • Corporate Tax & VAT Registration​

    • Customized Policies, Procedures and Manuals

    • Bank Account Opening, DIFC Portal, DEWS Accunt Set Up, Office Space & Utilities, Employment Contracts, Insurance (Health/D&O/PII), Visas, Cyber Security & BCP, Software Licenses, Shared Drive Set Up, Key Document Certifications, Accounting System Set Up, PO Box Set Up

    • Non-Executive Director​

    • Company Secretary & Board Support​

    • Compliance & MLRO including thematic reviews​

    • Finance Officer including FATCA & CRS filings with MOF​

    • Chief Operating Officer Support​

    • Risk Management Support (Regulatory) including IRAP​

    • Data Protection Officer​

    • Bookkeeper including Payroll & DEWS processing​

    • Bookkeeping Support including online Banking Support​

    • Executive Assistant Support including Travel Support​

    • Office Manager Support including DIFC Portal Support​

    • Human Resource Support including Visa Processing​

    • Internal & External Audit Support across all functions​

    • Desk Top Support including Office Set-Up​

    • Cyber Security Support including licenses

    • Access to Blue Ocean Knowledge Base & Global Network​

“If I had to do it all over again, I would have chosen paradyme”

FULFILL YOUR REGULATORY AND FIDUCIARY RESPONSIBILITIES WITH AN INSTITUTIONAL GRADE INTEGRATED, ORCHESTRATED PLATFORM OF NON-INVESTMENT ACTIVITIES

ACCELERATE MARKET ENTRY, REDUCE OPERATIONAL COST & RISK, ELIMINATE ADMINISTRATIVE BURDEN

BUILT ON ‘COST EFFECTIVE’ & ‘RIGHT-SIZED’ SCALABLE INFRASTRUCTURE

Scale your Firm with paradyme’s Consulting & Ecosystem

“An individual's most valuable assets are the knowledge they possess and the strength of their professional network”

Meet YOUR Team

  • KEN GINSBURG- Founder & CEO

    Ken Ginsburg, the founder of Paradyme SOS, has built his career across leading buy and sell-side firms in New York and London, culminating in the successful launch and growth of ARP Capital in Dubai in 2018. Leveraging his extensive knowledge and experience, Paradyme SOS understands the challenges new managers face when planning to launch & operate a financial services firm or fund in the UAE and other global financial centers.

    For any financial firm, an institutional standard operating model is crucial to success. However, bringing all the components together in a new financial center poses additional challenges. The global & local experience of Paradyme SOS’s founders, combined with its service offering and philosophy, not only achieves this goal but also does so with a market-leading level of integration and value innovation, all while providing relatively lower costs for its clients.

  • SRUTHI CHERIYAN- DIRECTOR, FINANCIAL SERVICES

    Sruthi Cheriyan brings over six years of in-depth audit and financial reporting experience gained through mid-tier firms in the UAE.

    She is a member of the Association of Chartered Certified Accountants (UK), having passed the examinations in 2017. After qualifying as an ACCA affiliate, she worked at HLB Hamt Dubai, where she gained extensive experience in external audit. Later, she joined Russell Bedford (Dubai) Limited as an experienced associate in 2021 and rose to the position of Assistant Manager, overseeing accounting, external and internal audits, and various ad hoc services for regulated and non-regulated clients.

    With over three years of expertise in DFSA regulations, Sruthi plays a pivotal role in ensuring compliance and delivering high-quality services to clients. Her strong foundation in audit procedures and financial reporting makes her an invaluable asset to the Paradyme SOS team

  • PALINA GINSBURG- Head of ADMINISTRATIVE SERVICES

    Palina Ginsburg brings specialised experience in supporting C-suite executives and managing operations within Dubai’s DIFC, ensuring seamless business performance in one of the most regulated financial hubs. Palina has developed a reputation for her expertise in executive support, office management, and financial oversight, providing critical services that keep high-level operations running smoothly.

    With her extensive network, Palina expertly navigates the complex regulatory environment of the DIFC, handling intricate DIFC visa processing, overseeing audits, managing month-end reconciliations, and facilitating board meetings. In addition, Palina excels in managing personal and household affairs, such as household staff Tadbeer visa processing, cross-time-zone scheduling management, Global multi-faceted travel arrangements including private jet & yacht charters as well as sourcing exclusive flats and luxurious villas for clients.

  • Dionne Gollogly - COMPLIANCE

    Dionne Gollogly is a Director at Optima Partners in the UAE. Assisting clients establish their business in the UAE’s financial free zones -the Abu Dhabi Global Market (ADGM) and the Dubai International Financial Centre (DIFC) and those who are already established there. Regulatory licensing and corporate establishment, ongoing outsourced compliance services and advisory work, is available within the UAE.

    10+ years of experience in financial services – originally with the Financial Conduct Authority (FCA) in the UK and from 2017 at Optima Partners as Head of Licensing in the UK and later the UAE.

  • Mark Irwin- Business Development

    Mark Irwin has lived and worked in the Middle East and North Africa for over 25 years, with a background in Commodity trading and Hedge Funds, Mark has Spent decades, setting up new Trading desks, Hedge Funds, raising capital and offering consulting services. For the last 7 years Mark has focused almost entirely on the CTA/Commodity Hedge Fund space both as a Managing Director of a Systematic Hegde Fund and as Strategic consultant and advisor to Listed Exchange operators and International funds looking for regional expertise and cultural understanding to assist setting up new operations in Dubai and the wider region.​

  • Nick Walling- Non-Executive Advisor

    Nick Walling is Head of Optima Partners, UAE, assisting clients who are either established in the UAE’s financial free zones - ADGM and DIFC - or are looking to setup there. He has over 40 years of experience in financial services – originally with NatWest Bank (UK) but, since 2000, in the UAE. He has been both a regulator with the DFSA and the Central Bank of the UAE and in the consultancy field, managing the Equiom Corporate Services’ DIFC GRC team​.

  • Jason Huemer​ Non-Executive Advisor​

    Jason Huemer is an experienced investment executive with over 30 years in asset mgmt., capital raising, and fund marketing. He has held senior leadership roles at top firms, including President of Visium Asset Mgmt., where he grew AUM from $1B to $8B+, and COO of York Capital Management. He was also Managing Director at SAC Capital, COO of Sigma Capital, and CEO of Atlas Capital, leading business expansion and investor relations. Jason later founded Matau Capital, advising on blockchain, specialty finance, and alternative investments. He also served as President of Photino.io and Co-Founder of Rhizome Network, managing global innovation projects. He began his career in private equity, banking, and financial journalism. He holds an AB in Philosophy & Economics from Columbia University and an MBA in Finance from NYU.​

  • Rob Rosenberg- Non-Executive Advisor

    Robert Rosenberg is a Partner and the Chief Operating Officer at Heptagon Capital, having joined in February 2009. He is responsible for all non-investment functions including finance, operations, IT, legal and compliance in addition to the global distribution of our investment products and maintaining relationships with the firm’s business partners. Robert is also a Board member on the firm’s corporate entities and investment funds. Robert began his finance career in 1989. Prior to joining Heptagon, Robert was a Partner and Chief Operating Officer at a London-based hedge fund, which he helped launch. He has held senior level positions at top-tier investment banks managing global and regional teams covering client service, financial control and operations. Robert has a BS in Finance and a BA in Economics from Rutgers University. He earned his CFA in 1998 and received his MBA in 1992.

  • Henry Rourke- Non-Executive Advisor

    Henry Rourke has over 20 years of portfolio management experience investing in alternative asset strategies including convertible bond arbitrage, merger arbitrage, event-driven, special situation, macro and FX strategies. He has built teams and coached new managers, in the US, UK and Asia. Henry also has 15 years' experience helping start-ups across industries including robotics, retail and financial services. He has served as chair of a significant UK financial services firm specializing in business process outsourcing and held a long-term role as a non-executive director of a global business with over 30k employees. ​

  • Sasha Ginsburg- Head of Operations & Strategy

    Sasha Ginsburg brings over a decade of experience in developing, scaling, and managing operational processes across diverse industries. Educated at top London universities, he holds a BA from UCL and an MBA from Imperial College. His career includes roles such as Operations Manager for a B2B wholesale supplier, co-founder & COO of a tech startup, and Project Manager for an emerging crypto wallet and exchange. Sasha’s expertise lies in optimizing operational efficiency and driving growth through strategic process improvements.

  • Alexander Sokolov- Non-Executive Director

    Alex Sokolov is a seasoned technology leader with over 15 years of experience driving IT and telecom initiatives across the Middle East and CIS regions. As a trusted CTO advisor, Alex has consistently delivered strategic technology solutions that accelerate business growth, enhance IT service delivery, and lead large-scale digital transformation projects in dynamic, customer-centric environments.

    With deep expertise in IT infrastructure, enterprise platforms (ERP, CRM, BPM), and cybersecurity, Alex brings a proven track record of aligning technology with business strategy. He is well-versed in global compliance and regulatory frameworks, including ISO, NIST, ITIL, and UAE-specific standards, ensuring operational excellence and risk management at every level.

    Alex has successfully built and led high-performance teams comprising IT specialists, project managers, architects, analysts, and commercial leads. His leadership fosters a culture of innovation, continuous learning, and customer-first thinking—enabling organizations to stay ahead in an evolving digital landscape.

Get in touch

Whether you want to learn more about Paradyme SOS, explore how we can support you, or ask any questions, we’re here to help. Simply fill out the form below, and a member of our team will get back to you promptly. You can also reach us directly at info@paradymesos.com for a more immediate response.

We look forward to connecting with you!